ABOUT US

Our Brand

SOOWOT is a supply chain apparel brand under Zhejiang Zhongda Novotex Co., Ltd. Our founder has created a unique active lifestyle brand based on personal experiences, philosophy, and values, dedicated to providing modern urban dwellers with fashionable, comfortable, efficient, and convenient activewear.

We understand the fast-paced and high-pressure nature of city life, which is why every product we design aims to help people find joy in movement amidst their busy routines, embracing physical and mental ease, comfort, and freedom.

Brand concept

Light Movement, Greater Health

We advocate for easy, enjoyable ways to stay active, encouraging people to integrate movement into daily life for a better quality of living.

Where Fashion Meets Comfort

SOOWOT's products blend stylish design with functional comfort, redefining sportswear by letting people experience both trends and ease—breaking the constraints of traditional athletic brands

A Fusion of Global Cultures

SOOWOT merges international and local influences, weaving diverse cultural and fashion elements into its designs to showcase the beauty of versatility.

Brand Positioning

SOOWOT Market Position

As a mid-to-high-end leisure and light sports brand, SOOWOT offers unique designs with high-tech functional fabrics. We maintain international quality standards while adopting an M2C sales model to provide consumers with relatively affordable prices.

Mid-to-high-end quality standards for domestic and international brands

Unique and innovative design aesthetic

High-tech functional fabrics for performance

Consumer-friendly pricing through M2C sales model

Our Competitive Advantages

Clear Market Positioning

SOOWOT focuses on providing fashionable, healthy, sporty and comfortable activewear that meets modern consumers' pursuit of an active lifestyle.

Brand Differentiation

Compared to traditional sportswear brands, SOOWOT emphasizes fashion and leisure elements, offering more diverse choices by combining sports, lifestyle, fashion and technology.

Moderate Pricing

Compared to premium international brands, SOOWOT offers high-quality products at affordable prices, giving us stronger market competitiveness.

Product Diversity

Our extensive product line covers yoga, sports, leisure and more. The designs blend sporty and fashionable elements, making them suitable for both workouts and daily wear.

Mature Supply Chain & Quality Assurance

We emphasize product quality and details with sophisticated craftsmanship. This quality assurance helps build consumer trust and loyalty, creating positive word-of-mouth.

Premium Fabric Selection

We use healthy, comfortable, breathable, antibacterial and eco-friendly high-tech fabrics to ensure comfort and wellness during workouts.

Brand Culture

Lifestyle Philosophy

Advocating a healthy, active, comfortable and mindful lifestyle

Design Ethos

Pursuing a modern style that blends minimalism, technology and fashion

Our Mission

Making exercise simpler, enriching the self, and creating a better life